Preview Mode Links will not work in preview mode

PRETTYSMART


Dec 1, 2022

Marcy Blum and Jess Conroy have each revolutionized the wedding industry in their own exceptional ways. Marcy is an internationally sought-after event planner and entertaining expert with 30 years of experience throwing innovative and ground-breaking events. Jess is the founder and CEO of Carats & Cake, a financial operating system created for the events industry. These women each have tackled a different piece of the $60 billion-a-year wedding industry pie, but their creativity and uniqueness have earned them both respect in their field. Today we cover: 

  • Wedding/Party/Event Do’s + Don’ts 
  • The biggest waste of money when it comes to weddings 
  • Why you shouldn’t be a chill host 
  • How to create meaning at events and parties (weddings)
  • Setting the right tone for a party 
  • Over 2 million couples get married a year. A wedding can be one of the largest purchases a couple makes in their life…how can we make it more meaningful? 
  • How Marcy + Jess transformed the events industry 
  • Building a brand and noticing the white space in your industry 
  • Advice for seeking investors 
  • Raising money as an entrepreneur and the power of storytelling