Jan 25, 2026

Summary

In this episode, Amas Tenumah and Bob Furniss delve into the current state of Software as a Service (SaaS) and its intersection with artificial intelligence (AI), particularly in the context of contact centers. They discuss the recent downturn in stock prices for major SaaS companies like Salesforce and...

Jan 18, 2026

Most customer experience goals are meaningless. In this episode, Bob Furniss and Amas Tenumah dismantle the way contact centers set annual CX metrics and explain why leaders keep optimizing numbers that customers neither notice nor value.

Using insights from a John Goodman article on CX goal-setting, the conversation...

Jan 13, 2026

2025 predictions — graded

AI-powered knowledge

Bob’s 2025 prediction: AI would dramatically improve knowledge in contact centers.
Result: Early but mostly wrong.

The technology moved, but the data did not. Knowledge bases were too fragmented, too dirty, and too poorly governed for AI to meaningfully improve...

Jan 5, 2026

Amas Tenumah explains why customer service is not “broken” but intentionally designed to fail. Drawing on decades inside contact centers, historical research, and real corporate incentives, he argues that long waits, deflection, and automation-first strategies are features—not bugs. The conversation dismantles...