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Real Estate Investor Content Marketing - Attract. Nurture. Sell.


May 24, 2022

Beyond the fact that you should always be doing the basics no matter the market, Jen Du Plessis has five strategies for working less and making more money. She went from $50 million to over $100 million following these steps and having fun; she also shares three key steps to making it all work.

Why you've got to check out this episode:

  • Learn to look into the prized core values of your business and personal brand, so you don't compromise the principle of non-negotiables.
  • Discover how to develop work-day-themes, so you get intentional with what you do and energized every day at work.
  • Find out how to get things done and achieve results quickly while enjoying life.

Are you in a never-ending fight-flight-fun mode? Do you always have this 'fear of missing out' that you want everyone to know your 'busyness' and enjoy sharing it everywhere?

Perhaps you are too engrossed with many things in your mind and glorify busyness so much that you forget what is most important- yourself and your health.

Why not pause, breathe, and realize that 'busyness' doesn't always make you look accomplished.

In today's episode on the 'personally brandtastic' podcast, Jen Du Plessis shares how you can have it all without doing it all. She drives home the point of designing a life that fulfills you and one you truly want by working on purpose while having the time of your life with family and loved ones. Her five strategies got her from $50 million to $102 million while working only four days a week.

3 Rs Read Resource Reflect

Read:

Think and Grow Rich by Napoleon Hill
Rich Dad Poor Dad by Robert Kiyosaki
Outwitting the Devil By Napoleon Hill
The Compound Effect by Darren Hardy
Bigger Pockets podcast

Resource:

Reach app

Reflect:

We flatter those we scarcely know. We please the fleeting guests. But we deal many a thoughtless blow to those we love the best." - Jen's Mom

"You don't have to be great to start; you have to start to be great." - Zig Ziglar

“If you'll do what's easy, your life will be hard. If you do what's hard, your life will be easy." - Les Brown

Jen Du Plessis, America's Mortgage Mastery Mentor helps mortgage loan officers and real estate agents who are overwhelmed, stressed out, and sabotaging their personal lives for the sake of their business to multiply results in record time and have the courage to say yes to their personal lives (which sometimes means saying no to clients).

During fifteen of her 37-year career in the mortgage industry, Jen has been listed in the top 1% of loan officers nationwide; spending 3 years in the top 200 of nationally ranked originators, and has funded over $1 Billion in mortgage loans. She is recognized as an Influencer in her industry as the best-selling author of LAUNCH-How to Take Your Business to New Heights, top podcast host of Mortgage Lending Mastery, and highly sought out and charismatic speaker; speaking on stages with such icons as Darren Hardy, Tony Robbins, and Les Brown.

Today Jen is passionate about empowering mortgage loan officers to achieve professional and personal breakthroughs so that they stop the daily chaos by identifying their priorities to gain calm to take back control of their business and life. She is guiding her coaching students to attract clients rather than chasing them. And lastly, she is devoted to helping each student's business grow exponentially rather than hitting the reset button to have the same results year after year.

She has been seen and heard on Good Morning America, Sirius/XM Radio, Voice America, and Mortgage News Network. Jen has been featured in publications such as The Wall Street Journal and The Washington Post; is a regular contributor to Mortgage Executive Magazine and Mortgage Women Magazine and has been recognized with the Women with Vision Award as one of the Top Women in the Mortgage Industry.

Connect with Jen Du Plessiss:

Business Optimizer:

  • Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
  • You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
  • Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

Topics Covered:

03:05 - What can go wrong with doing it all
04:51 - How 'glorification of busyness' looks like
06:24 - Fear of missing out: what it boils down to
08:25 - You should come first before anything else
09:26 - The cost of getting preoccupied with everything
10:20 - Speeding up to slow down
12:36 - Find out what you love doing
13:49 - What integrity means for Jen
15:39 - Shaking off the chaos and stress in your life
19:19 - What it means to do the basics and how to get the clarity around your systems
22:40 - Being on demand versus being in demand
24:53 - Successfully developing a good habit
28:03 - Becoming the top performer that you can be
31:54 - Getting things done but still having fun
34:43 - Making more from $50 million to $102 million by working only four days a week
38:27 - Keep going with the basics even amidst changing markets
44:50 - Be the voice of reason
46:07 - A personal brand she loves for having the biggest heart
47:31 - Books she loves to read
50:21 - Jen's inspiring message: "Live your legacy while building it, don't wait."

Key Takeaways:

"We feel like we have to do it all. But we can actually have it all without having to do it all." - Jen Du Plessis

"I feel like what we're doing is we're sacrificing our health to create wealth, and then, later on, we're going to sacrifice our wealth to maintain our health." - Jen Du Plessis

"We have to put ourselves first. If we're preoccupied with all the other things going on, we can miss things that could be a financial disaster. When I've got my head on straight, everything else aligns. And so that's most important. And I've proven it that you can double and triple your business and your income by doing that instead of the other." - Jen Du Plessis

"It's amazing how we can have a meeting with someone and put our phone away. But when we're having dinner with our family, and the phone rings, we get up and get it; we would never do that with a client." - Jen Du Plessis

"You should never go back to basics. Basics should always be basics." - Jen Du Plessis

"To override a bad habit, you have to replace it with a good habit." - Jen Du Plessis