The Dr. Vibe Show

How She Hustles, with proud sponsors CIBC and exclusive media partner, Rogers Sports & Media, is excited to produce the second annual Startup & Slay Digital Series featuring Canada’s diverse women entrepreneurs. The entrepreneurs profiled in this series will share inspiring stories about starting, sustaining and scaling their small businesses, despite uncertain economic times.

The entrepreneurs will be featured in weekly video chats and publicity campaign during October’s Small Business Month 2020. We welcome applications from non-binary entrepreneurs while we work on a more gender inclusive framework for How She Hustles.

The application process is underway to select Canadian women entrepreneurs who are soaring in this year of uncertainty. “These are turbulent times with both the COVID-19 pandemic and the acknowledgement of the toll racism has taken on communities of colour – particularly in the areas of business and simply trying to make a living,” said Emily Mills, founder of How She Hustles/Startup & Slay. “With this digital series we are hoping to change how we perceive entrepreneurs in this country and broaden that definition so more people can see themselves reflected.”

The national call out is to self-identified women entrepreneurs from diverse and underrepresented communities to share their stories of starting and scaling a small business in Canada. How She Hustles welcomes applications from non-binary entrepreneurs while working on a more gender inclusive framework.

Many businesses have had to pivot and change their game-plan to adjust to the current economic climate, social distancing rules and doing business virtually. We want to hear how women-led businesses have been able to keep afloat and, in some cases, increase their productivity during the pandemic. The selected entrepreneurs will be featured in weekly live streamed video chats during October’s Small Business Month. Applicants have until July 31, 2020 to share their story here.

Last year, Startup & Slay evolved into a national digital video series. Out of more than 100 applicants from five difference provinces and 30 different communities, six Canadian businesses were selected to share their journey on camera. They were also provided opportunities to share their stories with media outlets and at panel and networking events in Toronto during Small Business Week.

You can find out more about and apply for the Startup & Slay Digital Series via:

Startup & Slay Digital Series
How She Hustles – Website
How She Hustles – Instagram
How She Hustles – Twitter
How She Hustles – Facebook
How She Hustles – YouTube

One of the entrepreneurs who has benefited from How She Hustles/Startup And Slay is Jalisa Luces-Mendes.

Jalisa Luces-Mendes is a young, ambitious entrepreneur and the Founder of Toni Marlow Clothing, an innovative, inclusive clothing brand that aims to serve the queer community and those that feel underrepresented in the fashion industry.

Jalisa Luces-Mendes is community builder and leader. Jalisa is passionate about social change. Featured on How She HustlesCBC, and Breakfast Television, Jalisa spends as much time as possible sharing their knowledge and building community. Jalisa is proud of the strategic partnerships they’ve been able to cultivate with limited amounts of resources. With a strong focus on underrepresented communities, Jalisa spends a great deal of their time organizing workshops and speaking on panels about the issues that matter most to them including but not limited to mental health, queer empowerment, black empowerment and sustainability.

You can find out more about Jalisa via:


You can find out more about Toni Marlow Clothing via:

Phone: (416) 707-1058

Recently, Jalisa was on our show talking about How She Hustles and Startup & Slay.

During the conversation, Jalisa talked about:

– A little of her background, some of her entrepreneur journey and some of the Toni Marlow journey
– The story on how she became part of How She Hustles and how it has made a positive difference in her life professionally and personally
– How has she handled 2020 professionally and professionally
– Seeing How She Hustles grow
– Some words for women entrepreneurs
– Applying for How She Hustles – Startup & Slay Digital Series – Second Edition

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God bless, peace, be well and keep the faith,
Dr. Vibe
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