The Dr. Vibe Show

Lloyd J. Vassell is a sales and marketing professional with more than 30+ years in the consumer goods, multi-media and high-tech industries. While working for Avon Products’ Pacific Marketing Group, Chancellor and Trefoil Broadcasting Companies, and Sun Microsystems, he excelled in growing the business, creating long-lasting relationships and penetrating non-traditional markets.

In 1997, Lloyd joined the Marketing Department of Sun Microsystems as the Sr. Manager of Corporate Branding and Global Sponsorship. Installed the policies and procedures that allowed for smoother acceptance and delivery of Corporate sponsorships. During his tenure, he worked on the sponsorships of the McLaren West Mercedes Formula One racing team, NBA, NHL, and NFL properties. His largest challenge was in developing the Sun Microsystem Par-3 Challenge, a PGA Tour event.

In 1999, Lloyd left Sun to create eSportNetwork; a digital content management company specializing in producing collegiate and amateur sports for the Internet’s broadband communities. He was savvy enough to negotiate and secure the digital rights for the Pac-10 and Big-10; developing and producing content before his larger counterparts realized the value of the content.

In 2003, Lloyd obtained his General Building and General Engineering licenses and built The Vassell Group, a certified minority-owned construction company. His firm specialized in luxury residential, commercial and public works projects.

In 2013, after suffering a serious health challenge, he decided to pursue his passion…cooking and food! He is building Vassell Foods Inc. into a leader in the Specialty Condiment segment of the Specialty food industry. He has taken his personal and family recipes, and is creating flavor profile not recently seen in the industry. Supporting his vision, Vassell Foods recently secured a contract with a branch of the military.

Lloyd is married to Lauren and they have two boys; They live in Oakland, California.

Recently, Lloyd appeared on our show. During our conversation, some of the topics Lloyd talked about were:

– Memories of growing up in a diverse neighbourhood in Brooklyn, New York
– What values did his parents exhibit while he was growing up
– His experience going to university in Idaho
– The journey along his professional career
– How Arawak Foods started and the early days
– The products that Arawak Foods offers
– Some advise for entrepreneurs
– His thoughts after the American presidential election

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God bless, peace, be well and keep the faith,

Dr. Vibe