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A personal branding and mindset podcast. This is the place to get deeply connected to who you are through mindset work and how to express your expertise through personal branding and thought leadership. My intention is to help you reignite your connection to your highest self and clear away any cobwebs that are keeping you stuck because the best leaders and personal brands are created from the inside out.

Lisa Guillot, PCC, is a bestselling author, certified mindset coach and personal branding expert. You can find her at

Dec 14, 2022

I *die* every time I see Valerie Howard’s instagram posts. They are fun, sexy, whimsy and witchy, everything I love.


Valerie Howard, also known as “The Brand Witch,” is a spiritual business strategist who helps conscious entrepreneurs discover and amplify their brand message online. She is also the founder of Brand Witch Design Studios, where she and her team design one-of-a-kind brands from scratch to help you stand out online. 


Valerie and I have played in the same entrepreneurial arena, we were both graphic designers who moved into to personal branding, coaching, and sharing from our truth to stand out intentionally. 


Listen in to learn about Valerie’s social media journey and how she moved from being terrified from posting something that would render her “un-hireable” to posting about sex toys, tarot cards and nudes.


Be sure to listen until the end where she shares two must-ask questions to ask yourself before you build your personal brand.


What you will learn with Transformational Coach Lisa Guillot:


  • The turning point in Valerie’s social media journey
  • The consequences of showing up as 100% her online
  • The DM’s she most commonly gets
  • Why people hold themselves back from not launching 
  • How Valerie found who she is in her business and brand
  • How to help women activate their voice and brand
  • How to be sexy and approachable
  • The difference between Valerie and Gala Darling
  • The good girl persona that stops a lot of women from showing up fully embodied online



“If you are trying to create a personal brand, it’s kind of like a mind f*ck.”


“You can be scared and launch anyways. You can be nervous and be the bold individual you already are. You just need to release the worry of what hasn’t happened yet.”


“What is it about my industry that I’m scared to say? Say that. That is where the gold is. And people will love you for it.”


Connect with Valerie Howard: 

On Instagram: 



Free masterclass: 


Connect with Transformational Coach Lisa Guillot:


On Instagram: 

On LinkedIn:

You’re successful, what’s next? Find your purpose and build your legacy. Schedule your free Next-level Clarity Call with Lisa:


Lisa Guillot, PCC, is a certified transformational mindset coach and personal branding expert. She coaches entrepreneurs and professionals to bring more creativity and agency to their life and career. Lisa blends creativity, design thinking, and neuroscience to unlock what’s next for her clients and build their personal and professional brand. You can find Be Bright Lisa here: or in her Clear Vision U program: