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A personal branding and mindset podcast. This is the place to get deeply connected to who you are through mindset work and how to express your expertise through personal branding and thought leadership. My intention is to help you reignite your connection to your highest self and clear away any cobwebs that are keeping you stuck because the best leaders and personal brands are created from the inside out.

Lisa Guillot, PCC, is a bestselling author, certified mindset coach and personal branding expert. You can find her at

Oct 18, 2023

I coached Peggy Coffeen as she sat on her office floor where she was surrounded by boxes of her CBD products meant to give her customers well-being and ease, but she was not feeling that way. In fact, she would leave our coaching calls angry because I wouldn’t “tell her what to do.”

In today’s episode, Peggy shares how her frustration was a breaking point to move from distraction to action. 

Since coaching together, her clear vision has come to life. 

Peggy grew up milking cows on her family farm in Wisconsin, to working for 15 years as a dairy magazine editor, and in 2022 left her editing job to be a full-time entrepreneur and host of the Uplevel Dairy Podcast and Agency. 

Peggy and her husband, and four children, also have a hobby farm that is home to P’ri CBD, a direct-to-consumer brand of hemp-based wellness products.

In this episode Peggy shares: 

  • How women take on role overload and what to do about it
  • How she gave herself permission to dream
  • How business coaching + mindset coaching made all the difference 
  • How visioning her future self is something she does daily

And tuned until the end because Peggy shares her favorite piece of advice that I ever gave her, and it’s not what you expect.

Tune in and let Peggy's story inspire you to chase your dreams with passion and purpose. 

Instagram: @upleveldairy & @pri_cbd
Facebook: @upleveldairy & @pricbd

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Lisa Guillot is a certified transformational life and leadership coach and branding expert. She helps her clients find their Clear Vision and bring it to life through her Clear Vision Framework. Her clients include senior level executives of Fortune 500 entertainment and media companies, leaders in marketing and tech, and ambitious entrepreneurs.

In her bestselling book: Find Your Clear Vision: A New Mindset to Create a Vibrant Personal or Professional Brand with Purpose, Lisa Guillot empowers you to reinvent your mindset and build your brand from the inside out.

>>> Buy the book:

Lisa is the founder Be Bright Lisa Coaching. She is also the host of Find Your Clear Vision, a personal branding and mindset podcast.