Oct 20, 2021
It’s time to start treating students like customers. Historically, higher education hasn’t leveraged modern customer experience techniques to support students throughout their journeys. In this episode, Cindy Casper, the first insights strategy consultant in higher education, makes the case for taking a fresh look at students’ needs. Tune in to discover the powerful insights and experience strategies Cindy and her team employed at Arizona State University to better support students at their institution.
In This Episode:
Cindy Casper is founder of Casper Insights, a boutique market research firm that provides insights strategy consulting, project design and analytics to help organizations achieve their goals. Her research and analytics experience spans both supplier and buyer roles across retail, consumer packaged goods and higher education. Cindy is a creative thinker, having devised a patentable process for integrating survey and first-party data to predict consumer attitudes. Cindy is a frequent presenter at insights conferences and webinars. To address the niche needs of colleges and universities, she created Collegiate Insights.
Cindy is particularly skilled at working across the aisle with chief marketing officers, closing the gap between goals, insights and execution. Cindy is ABD toward a doctoral degree in marketing from Case Western Reserve University and holds an MBA from Bowling Green State University.
Notable Roles & Achievements:
Founder, Higher Ed Insights Collaborative, an organization intended to increase cross-industry excellence Managing Director, Knowledge & Insights, Arizona State University Insights and research executive-level positions with American Greetings, Sam’s Club, Jo-Ann Stores and OfficeMax