Sep 24, 2026
The Experience Strategy Podcast | theexperiencestrategist.substack.com
Part four of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers.
You can build the right market strategy, identify the right situations, understand your customer's...
Sep 18, 2026
The Experience Strategy Podcast | theexperiencestrategist.substack.com
Part three of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers.
Most companies build their entire models around habits and routines. But the number one behavior...
Sep 11, 2026
The Experience Strategy Podcast | theexperiencestrategist.substack.com
Part two of a four-part mini-series unpacking the frameworks in Dave Norton's new book, Human Context: How Intelligent Companies Build Customers.
Every time you segment your target audience by who they are, you limit the number of people who could...