Preview Mode Links will not work in preview mode

Experience Strategy Podcast with Stone Mantel

Sep 15, 2021

How do you take a simple moment and turn it into something that is memorable every single day? Many of us have had wonderful experiences at hotels, but residential living has been slow to embrace the lessons of hospitality. In today’s episode of The Experience Strategy Podcast, we’re talking to Trevor Hightower, the founder of Craftwork, about creating meaningful moments for apartment residents and powerful ways to disrupt the residential real estate industry. 

In This Episode:

  • [02:00] Building apartments has always been more about the physical space and less about the experience. Here’s how Craftwork is changing the entire hospitality experience.  
  • [08:00] How Trevor balances the needs of commercial and residential clients
  • 12:55] More and more innovators from outside the real estate industry are coming in to disrupt.  
  • [15:55] What does it actually mean to have a customer-focused business in real estate? 
  • [19:00] A different approach to residential living creates stories where both residents and those who work in the buildings feel seen and valued. 
  • [20:05] To keep things fresh in real estate, you have to make changes that are authentic. 
  • [23:15] What’s next for Craftwork?


Key Takeaways:

  • At the end of the day, it’s the experience of the end-user that creates the most value for the asset. 
  • More and more owners are seeing the importance of experience for their end-user. 
  • Craftwork’s missional focus and the benefits of Craftwork to their clients, are directly aligned with each other, creating a customer focused mission.
  • Authenticity is crucial for the real estate industry to stay fresh and competitive. 



Trevor Hightower’s experience in positions of leadership in the military and in the commercial real estate industry have all helped shape his philosophy and passion for community, entrepreneurship, place and seeing others around him flourish. He is the founder of Workflourish, a coworking space in Houston, which merged with Craftwork in early 2018. Prior to this, he was Managing Director of Houston for CBRE. He now serves as President of Craftwork. Tyler (wife), Chase (son), Grace (daughter), and Elle (daughter) are the top of his list to serve and he loves them dearly.

Links Mentioned: