Jul 12, 2023
Wondering how to succeed in a subscription business? In this episode, you’ll hear from the authority in subscription business models. You’ll learn how to identify the long and short-term problems that your customer most needs your support with, the cost value of meeting those needs with your product or experience, and the impact that subscriptions can have on your customer’s experience, so you can provide continuous value with a forever transaction.
Robbie Kellman Baxter is a consultant, instructor, author and speaker. She wrote two bestselling books The Membership Economy and The Forever Transaction, hosts the podcast Subscription Stories, and has developed ten courses for LinkedIn Learning. Robbie has more than 20 years’ experience providing strategic business advice to major organizations, including Netflix, Microsoft and the Wall Street Journal. She has been focused on subscription and membership models for the past twenty years. She earned her MBA from the Stanford Graduate School of Business, and she graduated with honors from Harvard College. You can find more about Robbie on her website https://robbiekellmanbaxter.com/
Whether you are creating, managing, or simply using subscriptions, you don’t want to miss this eye-opening episode!