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Experience Strategy Podcast with Stone Mantel

Feb 16, 2022

Today we are joined by Joyce Cadesca, Founder and President of famHQ, a tech-enabled family concierge service supporting working moms in managing their households and careers.  

In this episode we look at the functional, social, emotional, aspirational, and systemic Jobs To Be Done in this exciting new startup.


In This Episode: 


  • [01:31] What famHQ is all about.
  • [04:58] What inspired Joyce to create famHQ.
  • [07:09] How famHQ is establishing “villages” around single moms of color.  
  • [11:24] Dave asks about the jobs that famHQ performs for their customers.  
  • [17:04] How the people and the tools that famHQ employ work together to make their services as seamless as possible.  
  • [22:01] Can famHQ be a systemic solution for society’s single parent households?
  • [24:32] Creating a fair and equitable working environment.  
  • [30:36] What gets companies excited to partner with famHQ?  
  • [32:51] How the human factor sets famHQ apart from other household service providers.  


Key Takeaway: 


  • The Jobs to be Done by employers, communities, and service providers have shifted radically in the last 10 years. Companies like famHQ, who take a systemic view of their customer’s needs will be able to have lasting impact.


Bio: Joyce Cadesca


A steadfast equity advocate, Joyce Cadesca serves as the Founder and President of famHQ, a tech-enabled family concierge service supporting working moms of color in their households and careers.


Upon graduating from Columbia University, Joyce began her professional career as a classroom teacher to elementary and high school students. A few years later, she became the youngest director for Beginning with Children Foundation in New York City, where she led the College Access and Success department.


Cadesca then attended The Tuck School of Business at Dartmouth to earn an MBA degree in General Management. She then moved into full-time corporate positions within operations, HR, and finance functions at leading global financial institutions. However, at the height of the pandemic in 2020, Joyce switched career paths back into the nonprofit education sector to leave her mark by paying it forward to future rising leaders of color.


What began as dedication to supporting underrepresented students evolved into a wider inquiry around equity. While Joyce's current focus is to support moms of color in the workplace, she believes that leveraging an equity lens is core to developing strategy, no matter the industry. 


Outside of work, Joyce has volunteered as a board member with the Child Care Council of Westchester in New York, and as co-chair of the Tuck Association of Diverse Alumni at the Tuck School of Business at Dartmouth. Joyce lives in the greater Philadelphia area with her son.