Mar 29, 2022
In today’s episode, we are joined by Dwayne King who
works at the intersection of experience transformation,
human-centered innovation, UX design & research. His unique view of
organizations has allowed him to diagnose the real reasons 90% of
innovation labs fail. Tune in to learn how to lead the other 10%
and set your innovators up for success.
IN THIS EPISODE:
- [04:40] Pursuing the wrong idea can be one of the
key elements why your innovation efforts might fail right at the
- [08:12] Companies no longer need to stay within
their category. Dwayne shares an example of a company that
successfully expanded out of its category.
- [15:08] Two important elements of design thinking
that need to be considered during the innovation
- [22:00] Common funding mistakes that most companies
make right off the bat.
- [26:09] Three challenges that companies face when
transitioning from an innovation experiment into a full-blown
- [34:12] Importance of structuring innovation teams
- [40:20] Why product managers might not be as
successful on an innovation team.
- [44:43] How lack of the leadership and culture to
support innovation within an organization sabotages
- Just because there's a problem to solve, it doesn't
mean that it's your problem to solve.
- Stop making big bets and instead make smart bets by
starting with the right insights and design thinking.
- Transition through innovation stages consciously
and ensure that the right teams, technology, and investments are in
place at each phase.
- Build a well-rounded and empowered innovation team
and oversight board. Slapping titles and labels on these things
does not make them a reality.
- Foster a culture of innovation from the top all the
way down. Innovation only happens in an organization that is primed
to incubate and embrace innovation.
Dwayne built his career at the intersection of
experience transformation, human-centered innovation, UX design &
research. He leverages these lenses to generate meaningful change
within organizations that helps them connect with their audience to
create positive business outcomes.
He works across many industries in a multitude of
problem spaces. Because of this, he is an expert learner, quickly
transforming from a questioning student to a confident strategist
and leader regardless of the problem space or industry.