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Experience Strategy Podcast with Stone Mantel

Nov 3, 2021

In today’s episode, we imagine a world in which consumers have the knowledge and power to comprehend the impact of our garments throughout their life cycles.  We are joined by Amy Lee, the Senior Trends and Insights Manager at Avery Dennison to learn the research, applications, and benefits of smart fashion technology like RFID. Listen in to learn how a little bit of data in just the right place can impact society as a whole. You don’t want to miss this one!


In This Episode:


  • [03:41] Introducing Amy, Avery Dennison, and RFID.
  • [07:13] Building trust and enabling circularity through smart technology.
  • [15:36] The evolution of repairing and reusing clothing.
  • [19:24] Consumer trends and paving the way for conscious manufacturing and transparency.
  • [25:01] How the entire system can benefit from using digital triggers.
  • [28:12] Using smart technology to be smarter, more responsible members of this planet.


Key Takeaways:

  • Attaching a digital identification or a digital passport to a product means that you can have all of the content of the product be verified and accurate, in addition to maintaining a connection with consumers even after the point of sale.
  • Smart technology builds trust and loyalty by giving consumers the knowledge and power to care for their garments long after purchasing.
  • Consumers are increasingly skeptical of greenwashing claims, and using digital triggers paves the way for more conscious manufacturing in all categories, not just retail.
  • Using a digital trigger as simple and accessible as a QR code on a label is really powerful in terms of being more responsible members of this planet.



Amy Lee is the Senior Trends and Insights Manager for apparel at global materials science company Avery Dennison. Amy specialises in research and creation of forward-thinking content to inspire branding products and solutions for apparel and footwear markets. With a background in textile design and 12 years of experience in the fashion industry, she has worked with both large-scale brands and emerging designers across the globe to collaborate and drive conscious decision-making.


Links Mentioned:

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