Oct 27, 2021
Most businesses only collect feedback from 1% of their customers and by the time they’ve reviewed it, it’s too late to effectively respond. It’s time to address the problem of biased and irrelevant customer research. Georgina Nelson, Founder of TruRating, joins us to discuss how she’s helping her clients collect actionable and contextual customer feedback at point-of-sale. Tune in to hear why it’s time to let go of Net Promoter Score (NPS).
In This Episode:
Georgina studied Psychology at University, where she became fascinated with how to measure, understand, and predict human behavior. She realized that key to everything was data you could trust, which required sample sizes not usually seen in market research. After graduating George took a turn into law, working first in finance with Clifford Chance LLP before joining Europe’s largest consumer association Which? representing consumer privacy and data issues at an EU and UK Government level. It was here she identified a market need for representative consumer feedback. Putting two and two together Georgina created TruRating, a point-of-sale rating system that by making feeding back super simple and super quick, achieves what other survey tools fail to do - mass, genuine customer data samples at speed. TruRating doesn’t stop there, all data is shared back to consumers via profile pages, to ensure that the data exchange is a fair one for both parties. With over 250 million ratings collected worldwide, TruRating is now the world’s largest platform of validated consumer ratings.