Aug 11, 2021
The experience of food shopping is fundamentally
about reliability and consistency, but standout brands like Trader
Joe’s use powerful Experience Strategies to differentiate their
brands, add meaning and value for consumers, and build loyal fan
bases. In this episode of the Experience Strategy Podcast,
NYC-based blogger Halle Sarfin chats with Aransas and Dave about
her love for grocery shopping at Trader Joe’s and what keeps her
IN THIS EPISODE:
- [02:00] Halle shares what motivated her to create a
platform for sharing positive and motivational vibes that could
help her connect with others looking to lead happy and healthy
- [04:30] Food shopping is a hobby for Halle and she
describes her love for Trader Joe’s by sampling and sharing new
- [06:30] Halle describes what her typical shopping
experience is like when she goes to Trader Joe’s to get her
“regular items” and also how she decides on trying new things.
- [09:30] Halle describes the “Trader Joe’s Customer
- [17:40] Dave shares the coordinated strategy of
“Theming” and how Trader Joe’s uses it as a key part of their brand
to make the shopping experience for consumers very powerful.
- [21:00] Discussion on how important the brand
loyalty experience has been at connecting customers who share a
love for shopping at Trader Joe’s.
- Every industry has the potential to add meaning for
their customers: Through experience strategy, the mundane task of
food shopping can instead be a form of self-care.
- Brands can build loyalty through experience: Food
shopping for people is fundamentally about reliability and
consistency, but standout brands create surprise and delight to
differentiate and add value.
- “Theming” an experience is a way to bring a brand
story to life and connect with consumers.
Halle’s Instagram -
Halle created her own brand called thetoogoodlife
when she discovered her passion for the health/wellness industry.
She posts all things health, fitness, and food but puts an emphasis
on balance. She lives in NYC and loves discovering new workouts and
local farmer’s markets. She loves iced coffee, sushi, avocado toast
and can most likely be found on a spin bike or taking a walk along
the water. She is in the process of becoming a certified health
coach where she hopes to help people live happier and healthier
lives. She loves to inspire and motivate others and believes the
too good life platform is the perfect place to do that. Check her
out on Instagram @thetoogoodlife.