Preview Mode Links will not work in preview mode

Experience Strategy Podcast with Stone Mantel

Feb 22, 2023

On today’s episode of Experience Strategy Podcast, hosts Dave Norton and Aransas Savas will prove to you that your business needs a strong strategic POV on your customer experience in order to thrive. Listen in to hear how brands like @Apple, @W Hotels, and @Best Buy’s Geek Squad used a compelling experience POV to innovate and drive business success.


    • One of the key elements of an experience strategy is a point of view statement.

    • The POV statement describes the near future needs of your customers and how your company is going to dedicate resources to meet those needs in a unique and compelling way.

    • There are a variety of ways to create a POV statement including a declarative statement, an insight statement, a story, a theme, and a comparison.

    • Once you have the statement you can begin to build frameworks that help your organization to make better decisions regarding experience