Jan 5, 2023
If you are not using print advertising, you are missing out on an advertising strategy that still works and is more cost-effective than just paying for social media ads.
Print Advertising is a tactic that has been around for decades. While the world of advertising is constantly changing, print advertising is still a powerful and effective way to get your message out and acquire new client family members.
In this episode, Teri talks about insert ads and how you can leverage them to increase your response rate and get more client family members.
Tune in!
Key Highlights From The Episode;
[0:00] Introduction
[0:47] Recap of the previous episode
[1:36] Insert ads and what they are
[1:53] Advantages and disadvantages of insert ads
[2:53] Quick pointers on how to design your inserts
[3:41] How to figure out the cost-effectiveness of ads
[5:10] Episode wrap up
Golden Nuggets
~ Insert ads give you more room to write about your offer and more control over the layout, color, and what the paper will feel like. [01:57]
~ The color of the paper makes a significant impact on increasing your response rate to inserts. [02:10]
~ Inserts may cost more than space ads, but they often bring a much higher return on investment because they get noticed more. [04:00]
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