Sep 13, 2023
Host Robert Van Arlen, welcomes Ra-Sool to the Craft. The Craft is sponsored by ADDY Focus. Robert and RA-Sool talk about meaning of business, music, numbers, UFO, "The Light" and much more. DOn't miss this entertianing and informative episode of the Craft live from the iconic Hotel Valley Ho.
Emerging out of Phoenix Arizona with a blend of sounds that stand in contrast to the dry desert climate, Rasool Shum Shu Din McCray, professionally known as “Ra-Sool” is a rapper, producer and writer who has been adding rich textures to the music scene for over 5 years. With catchy melodies and groundbreaking vibes, the independent artist is becoming a formidable talent who follows his own rules in a market which yearns for artists to be their authentic self.
His name Ra-Sool is a serious nod to how he sees himself. Roughly translated in Arabic as a messenger, prophet or an apostle, his music is delivering a new approach to how his audience engages. Working with all genres, he composes with influences of Hip-hop, R&B, Jazz, Soul, and even Rock and relentlessly pursues those musical narratives that flip the switch on how people interact with songs.
Incorporating a variety of raw emotions and culture with his latest single “UFO” is a testament to how he perceives the world. Living through the pandemic, his dreams were consumed with thoughts of surreal experiences and how many in society were connecting with thought processes that were previously alien to them. What transpired is a track that encompasses his musical persona. His song sparks the emotions that fuel our passion for life and the truth of one’s thoughts is the flip side of that coin. With UFO, the laidback spiritual vibe that embraces serious drum patterns, complemented by his word play, lyrical flow, and soulful essence, is a musical journey to behold and a new tale to dream on.
Ra-Sool also recognizes that the producer and the artist may also need to live parallel lives in one space. Collaborating with artists and their original projects, he understands that he must separate his own ego from the process which has given him a rare insight into how to add value to his own music. Disassociating himself from the emotional roller coaster of writing a song has given him the ability to evaluate his own tracks from a distance, and now he can provide those exquisite touches that elevate a song to greatness.
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