Mike Kaufman re-imagines e-commerce with "Power Warranty Marketing," driving fierce brand loyalty and extraordinary reviews for his brand, ProTuff Products, as shared on the 'Brand Fortress HQ Podcast.'
Top 3 Value Bombs
1. When you build something of true value, someosne else is almost always gonna try to topple your kingdom. Build something that's not just valuable but that's also formidable. Don't just build a castle and build that fortress.
2. It's not worth offering the warranty if it's not effective. You really need a warranty and a business model that is staggeringly impressive, but also profit protective.
3. There's a cost to the warranty, but what's the cost on the other side of not fulfilling the warranty properly? You're losing way more on that end than you're gaining, by making that process difficult and having them bail in the process.
Learn the Strategies that are Working Right Now to Fortify Your Brand - Brand Fortress HQ
Sponsors
HubSpot Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more
Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
Arash Vossoughi, president of Voss Coaching Co. with 17 years in personal development worked with Bob Proctor for 14 years transforming over 100,000 lives as a top sales coach and VP.
Top 3 Value Bombs
1. A world-class wealth mindset is always coming from your future self. Every decision, discipline and standard is driven by the future you are building.
2. There is no attitude without discipline. You have to make action a disciplined activity everyday because this will speed up the achievement process.
3. Success is effortless if you practice your processes over time and understand delayed gratification. The Power of 5 is a core process that will create success by default.
Check out Arash and Mykie's Podcast - The 7 figure Standard Podcast
Sponsors
HubSpot Starting a business doesn’t have to be so hard. Go to click HubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now
ThriveTime Show Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire
Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host
Nicholas Slettengren is a Digital Marketer by trade and Crypto Entrepreneur by evolution. His new company Count on Sheep is becoming a leader in Crypto Accounting for both B2C and B2B clients. He is joined by Founding Employee and CPA Justin Zanardi.
Top 3 Value Bombs
1. Crypto currencies are not private. It is the world’s first distributed global ledger and everyone has access to it including IRS.
2. When it comes to reporting Crypto taxes first you have to make sure you have all the data in one place and second is that all the data are reconciled by the right professional who can help you get the accurate results.
3. Market moves up and down and typically we are always focused on the moving up. We have to also focus on the moving down. Know how to take a loss against your future gains.
Book a meeting with Nick and Justin for a free consultation - Count On Sheep
Sponsors
HubSpot Starting a business doesn’t have to be so hard. Go to click HubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now
Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host
In 14 years of research and experience, Adrian Boysel has created million dollar brands, increased visibility, made better offers, and more conversions. His process is designed to educate and inspire you, giving you the marketing tools needed to succeed. His service includes a comprehensive consult to help identify what’s working, the gaps, and opportunities. This will help you quickly become the industry authority.
Top 3 Value Bombs
1. Entrepreneurship is your greatest path to self-improvement and its going to bring out all the things that is inside of you.
2. If you don’t have a plan, that’s a plan to fail. You can’t start a business or a marketing strategy without a plan.
3. There are a lot of different strategies but documentation is the key. Putting those strategies into writing and knowing what’s in alignment to your clients will help them make the transformation.
Check out Adrian’s videos on YouTube - Adrian Boysel YouTube
Sponsors
HubSpot Starting a business doesn’t have to be so hard. Go to click HubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now
Ziprecruiter Four out of five employers who post on ZipRecruiter get a quality candidate within the first day. Try it for free at this exclusive web address: ZipRecruiter.com/fire ZipRecruiter. The smartest way to hire.
Netsuite NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire
Amy Lacey, serial entrepreneur and bestselling author, revolutionized the food industry with Cali'flour Foods, introducing cauliflower pizza crusts. Now, with Soursop Nutrition, she pioneers innovative health supplements using a new superfruit.
Top 3 Value Bombs
1. Forgiveness frees you from resentment and literally allows you to unblock your brain because anger affects different parts of the brain. Hurt people hurt people and they tend to focus on the hurt and anger instead of their business.
2. Put out positive in the world and it will come back to you. Put out negative in the world and it will also come back to you.
3. Having a traumatic experience will eventually manifest in an illness so it is important to deal with those demons and be able to forgive people who have wronged you.
Science backed supplements for busy people - Soursop Nutrition Website
Sponsors
HubSpot Starting a business doesn’t have to be so hard. Go to click HubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now
Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Stephen is the co-founder of Marketplace SuperHeroes, an online education and services company that helps people all over the world learn how to sell their own products globally on Amazon completely from scratch.
Top 3 Value Bombs
1. It is mandatory to be obsessed to get to where you want to be.
2. If you are unhappy with what you have and where you are now, you have to do something about it
3. If you're looking to get into business, you have to find a pre-proven process, work with a legit and process-proven mentor, and have a long-term perspective in business.
Get your FREE guide: Discover How Amazon FBA Works With A Simple Step-By-Step Guide to Making Money Online - MarketPlace SuperHeroes
Sponsors
HubSpot Starting a business doesn’t have to be so hard. Go to click HubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now
Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Jim Donnelly is co-founder and CEO of Restore Hyper Wellness, the leading proactive wellness company in the country. Restore Hyper Wellness is on a mission to make proactive wellness accessible and affordable to all so people can do more of what they love to do.
Top 3 Value Bombs
1. Success doesn't have to change you if you live a fulfilled, mission-driven, and good life.
2. Know yourself. You have to know what you are good at, and you also have to see what you're not good at and pull up people that accentuate your weaknesses.
3. You can do better in terms of how you prioritize your health, and when you do that, you will be in a better position to deal with whatever comes your way. Be proactive, be a part of a community, and have some fun.
Restore health and do more of what you love - Restore Hyper Wellness
Sponsors
HubSpot Starting a business doesn’t have to be so hard. Go to click HubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now
Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host
Joe Blackburn, founder of The Lion, leads multi-million-dollar teams to develop strategies that bridge the gap from standard growth to expansive success.
Top 3 Value Bombs
1. Every business is a people business and the only thing that will save you in business is your effectiveness with people.
2. You are the product so you have to constantly refine yourself. Taking care of yourself by becoming more interesting, learning and growing more is necessary to adapt in the ever evolving world of business.
3. Write your goals everyday because if you don’t, your goals will escape you and if you are not controlling your mind, someone else will.
Relentlessly expand your wealth and realize your full potential - Joe Blackburn's Website
Sponsors
HubSpot Starting a business doesn’t have to be so hard. Go to click HubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now
Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host
FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com
Jessica Lorimer is a leading B2B sales coach teaching entrepreneurs how to leverage their skills and sell their services to corporate clients.
Top 3 Value Bombs
1. Selling to corporate organizations is much simpler and also pays 5 times more with less work and less reliance on other platforms.
2. Stay specific when you introduce your services. It is much better to start the conversation than be too vague in the beginning and not get a response at all.
3. Anyone can create a corporate revenue stream but everyone should be creating a corporate revenue stream in order to genuinely outlive, thrive and survive in difficult economical times.
Learn how to sell to corporates through their B2B sales training for entrepreneurs and download Jessica’s proven checklist to fire up your corporate sales strategy - Selling to Corporate Website
Sponsors
HubSpot Starting a business doesn’t have to be so hard. Go to click HubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now
Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host
Rich Feola has helped over 3,500 home service pros generate over 3 billion dollars in home upgrades using simple YouTube ads. His "exclusive" brands have been a leading force in lead generation since 2017.
Top 3 Value Bombs
1. To run a successful business the key things are creativity and having a lot of great ideas.
2. In marketing, make sure to stay within the confines of your business. Simplicity gets the job done than complexity.
3. Getting a lot of feedbacks, figuring out what works and what does not and continuing to improve the process over time is important to dial-in the process.
Exclusive Leads for Energy Consultants - Solar Exclusive Website
Sponsors
HubSpot Starting a business doesn’t have to be so hard. Go to click HubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now
Ethos Protect your family today. Get up to 2 million dollars in coverage in just 10 minutes at EthosLife.com/fire. Thanks to Ethos for sponsoring us
Shopify From their all-in-one ecommerce platform, to their in-person POS system, Shopify helps you sell from everywhere! Sign up for a 1 dollar -per-month trial period at Shopify.com/onfire