Jason Dorsey is the leading Gen Z and Millennial expert. He is President of The Center for Generational Kinetics. He has led more than 65 generational studies, worked with over 700 companies, and his new book is Zconomy: How Gen Z Will Change the Future of Business.
Top 3 Value Bombs:
1. The Center for Generational Kinetics - their goal is to separate general myths from truth to data so leaders can make significant decisions and take actions.
2. Generational work helps solve challenges by having a generational trend on the opportunities created nowadays.
3. Do a generational snapshot; you create a piechart representing your customers' different generations or your employers' team members. It will help you to shape your messaging, your leadership, and your marketing. Make sure to adapt for the next generation, because they will drive growth.
Check out Jason's new book – Zconomy: How GenZ Will Change The Future Business And What To Do About It - Jason's Website
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