498: 12 Week Year by Brian Moran- Achieve More in 12 Weeks Than Others Do In 12 months

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In today’s 10th episode Jason welcomes an old friend, Brian Moran, author of the best-selling book The 12 Week Year-The guide to shortening your execution cycle down from one year to twelve weeks.

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

• Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
• Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
• Authors are leading experts on execution and implementation

Turn your organization’s idea of a year on its head, and speed your journey to success.

 

Key Takeaways:

3:14 Introducing New York Times best-seller Brian Moran

7:42 How does it work

11:09 Tracking your lead and lag indicators and scoring your execution

14:27 An overview of the mechanics

17:20 Accountability as ownership; you always have a choice

19:28 You are the problem and the solution

20:51 Be comfortable with being uncomfortable

22:00 Envisioning your vision, not a pipe dream

24:52 Find out more about The 12 Week Year

 

Tweetables:

We are driven by our mindset; our thinking drives everything- Brian Moran

You have to sacrifice to be great- Brian Moran

Mentioned:

12WeekYear.com

Uncommon Accountability: A Radical New Approach To Greater Success and Fulfillment

 

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