1314: HELOCs, Home Buyers & McMansions with Millennial Marketing Guy Jeff Fromm

Jason Hartman and Adam begin today's show discussing Jason's first car and how he recently adjusted the price of his old cars to inflation. They also discuss what's going to happen to McMansions with the new generations coming and the impact of declining HELOC activity.

Then Jason finishes his talk with Jeff Fromm, the Millennial Marketing Guy, about Gen Z & Y. While the two generations are close in age, they are incredibly different when it comes to advertising and habits, so it's crucial that you understand the difference in the two.

Key Takeaways:

[3:57] Adjusting things for inflation makes a world of difference when comparing

[7:46] The generation that's willing to give up the most to buy a home is Gen Z

[10:48] McMansions and Millennials

[14:03] HELOC activity being lower is a good thing for housing market stability

[17:36] The importance of skin in the game

Jeff Fromm, Part 2

[18:33] Gen Z and Y both like to be involved with companies that support their causes, but there are some differences

[22:42] Will the Millennials and Gen Zers have interest in the McMansions that were built?

Website:

www.JasonHartman.com/Properties