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Business Real Talk- Content Marketing & Sales Innovation Without the BS

May 21, 2024

Want a growth strategy that’s low maintenance but highly effective? The answer isn’t in the latest social media trends or chasing new sales tactics. It’s about building sustainable systems that drive long-term growth with minimal effort.

In this episode of 'The Business Real Talk,' we’ll cover:

  • Shifting from Tactics to Assets: Learn how to focus on assets rather than short-lived tactics. Assets provide sustainable growth and reduce the constant need for new strategies.

  • Developing Low Maintenance Systems: Discover a process for creating scalable sales and marketing systems that involve asset identification and compounding validation. This includes blending short-term and long-term growth plans.

  • Consumer-Led, Psychology-Driven Strategies: Understand the principles of creating conversion systems based on consumer psychology, leading to higher and sustained business growth.

Real-world examples and practical tips will illustrate how to apply these concepts, ensuring your business thrives on low maintenance systems. This episode is all about making growth effortless and sustained, so you can stop chasing trends and start building a solid foundation for success.

Key timeframes

00:00 The Struggle with Sales and Marketing in Business

01:06 Introducing Low Maintenance Marketing and Sales Systems

02:06 Assets vs. Tactics: Building a Sustainable Business

04:34 Short-Term vs. Long-Term Growth Strategies

12:01 Creating a Low Maintenance Client Acquisition System

16:31 Understanding the Easy Yes Method 



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Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series:

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