Oct 23, 2022
Michelle Bowes is a business and finance journalist and
corporate content writer with over 20 years of experience in
Australia and the UK. She has expert knowledge in insurance,
superannuation, retirement, and personal finance.
With two people who have a love of words in this episode, Michelle
and Jenny discuss the importance of words in your marketing. Whilst
writing on financial services topics may seem dry topics, Michelle
shares her wisdom and experience in bringing creative genius to
keep content engaging.
Have you considered outsourcing to a copywriter and journalist?
Listen in for Michelle’s tips for engaging a freelancer to help
with your writing needs. Keen to start writing yourself, then Jenny
and Michelle chat about the process, starting with the end in mind
and who your reader is.
Michelle has recently released her first book - Money Queens: Rule
your Money - a money guidebook for teenage girls.
https://www.moneyqueens.com.au/