Jun 24, 2026
What if your next high-paying client finds you through AI before they ever visit your website?
In this episode, I share a personal experience that completely reinforced what I've been teaching therapists about marketing and visibility. After deciding to invest in an EMDR intensive for myself, I turned to ChatGPT to help me find a provider.
What happened next revealed just how dramatically the client journey is changing. I walk you through the search process, the differences between the practices I contacted, and why some therapists are getting recommended while others are being overlooked. This conversation explores what AI search means for private practice owners and why the traditional marketing playbook may not be enough moving forward.
Topics Covered in This Episode:
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4:18 - The unexpected experiment that changed how I think about therapist marketing
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7:42 - Why one practice earned my attention before I ever spoke to a clinician
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9:55 - The client behavior shift that therapists can no longer afford to ignore
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12:07 - A simple question every private practice owner should ask themselves right now
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14:31 - The surprising places AI is pulling recommendations from
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16:48 - A marketing advantage many therapists are overlooking
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18:52 - The reason niche practices may have an edge in AI search
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20:36 - The trust signals that could influence who gets recommended and who doesn't
If you're looking to get help with making sure your practice is showing up in ChatGPT this year, join me for my one-time, live workshop on Tuesday, June 30th at 12PM Et/ 9AM Pt. A recording will be provided if you're away during that time.
You'll learn my 3- Hour Weekly Marketing Framework.
In just one hour together, we'll demystify what to actually focus on:
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Map out exactly how to spend 3 focused hours a week on marketing (so it doesn't take over your life)
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Learn the priority order: foundation, content, then community signals
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Walk through real examples of therapists doing this well
Resources Mentioned:
Simple SEO + AIO for therapists: https://danielle-s-school8.teachable.com/p/seo-workshop