Jul 6, 2023
Rusty Shelton is the Founder and Chairman of Zilker Media, a boutique agency offering comprehensive marketing solutions for thought leaders and their associated companies. Over the last two decades, he has held high-level positions and is now the Senior Marketing Strategist at Advantage Media Group (formerly Shelton Interactive). Having spoken at Harvard at age 23 about the evolving world of PR and marketing, Rusty has established himself as a respected voice in his field.
Rusty is also a best-selling author and an active keynote speaker, regularly addressing audiences about building thought leadership, navigating the shifting media landscape, and enhancing impact with authority marketing. He taught over 20 Harvard Medical School CME courses and has spoken for organizations, including YPO, EO, SXSW Interactive, and various Fortune 1000 companies.
How can you amplify your brand and position yourself as a thought leader? In the ever-evolving digital landscape, these are not just supplementary considerations for entrepreneurs but critical elements of success.
Rusty Shelton is a trailblazer in digital marketing and thought leadership and has helped numerous entrepreneurs, authors, and executives build their brand authority. Rusty, a seasoned entrepreneur and marketing expert, brings invaluable insights from his extensive career, sharing real-life examples from his work, clients, and well-known personalities.
In this episode of the Rising Entrepreneurs Podcast, host Dr. Jeremy Weisz and Rusty Shelton, Founder and Chairman of Zilker Media, delve deep into branding and thought leadership. Rusty explores the importance of building a robust online reputation and how to do it, the critical role authenticity plays in standing out and connecting with audiences in the crowded digital space. He also discusses the concept of an authority advantage and reveals how to harness it to propel your brand forward.