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Rising Entrepreneurs Podcast


Jul 21, 2022

Samir Balwani is the Founder and CEO of QRY, a media agency for direct-to-consumer and e-commerce brands. QRY’s media methodology and testing framework helps e-commerce and direct-to-consumer (DTC) brands grow faster and scale more profitably. QRY uses a full-funnel advertising approach and ad experimentation process to rapidly optimize campaigns and identify new opportunities.

With over a decade of experience in strategic marketing, Samir has worked in high-level positions with companies including PMK*BNC, StyleCaster, and American Express. He holds a BA in economics from Rutgers University.

In this episode…

Are you taking advantage of every tool at your disposal to grow your business? Could you be scaling and growing even faster?

E-commerce and direct-to-consumer (DTC) brands have undergone an evolution over the past two years due to the constraints imposed by the pandemic and the changing needs of consumers. Having a strong media strategy and thorough analytics is crucial to ensure your brand is at the forefront. Always remember that your people are your #1 asset, so it’s essential that you show your appreciation and to always take care of your employees. Holding 360 reviews, having growth plans, and doing annual reviews are great to keep them engaged, happy, and fulfilled in their roles. Many elements go into creating a brand that grows and thrives. Samir Balwani knows all the ins and outs and what it takes to be at the forefront of media strategy, e-commerce and DTC, consumer behavior, and analytics. 

In this episode of the Rising Entrepreneurs Podcast, Dr. Jeremy Weisz welcomes Samir Balwani to the show. Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer and e-commerce brands. Samir reflects on his career history and trajectory and how it led him to founding QRY, how to motivate your employees, the evolution of DTC, and details QRY’s methods for helping its clients.