Oct 26, 2022
This week our host, Brandi Starr, is joined by John Brezinsky, VP of Global Product Marketing for Searchmetrics.
A technology company, Searchmetrics helps enterprises increase revenue by leveraging insights from search data. John has also worked for some of the largest companies in the world, like Pearson, as well as feisty start-ups like FiscalNote. In that time, he has built product marketing teams and launched successful campaigns that drive business. John’s passions include messaging, competitive positioning, and saltwater aquariums.In this week’s episode, Brandi and John tackle the relationship between Marketing and Sales teams. In their discussion, they share the value that can be found in an improved collaboration and how marketers can better start Aligning with Sales: Listening, Saying No, and Creating a Positive Feedback Loop.