Nov 16, 2022
This week our host Brandi Starr is joined by Tiziana Barrow, Founder and CEO at Tilagia and Gerardo Dada, CMO at Catchpoint. On the couch Brandi, Tiziana and Gerardo will tackle Competitive Intel vs. Competitor Obsession.
Tiziana Barrow has spent the last 20+ years of her career in the B2B high tech Industry in key positions, including VP of Marketing, Principal Marketing Consultant, Director of Competitive & Market
Intelligence, and Analyst Relations. Passionate about building strategies, innovative campaigns, and the teams that thrive to deliver, Tiziana is very much a change agent marketer who finds satisfaction in producing high quality results. She has also been part of building and growing start-up companies, including Symantec, the industry’s most popular antivirus software provider and Eloqua—prior to the Oracle acquisition—a marketing automation platform.
Gerardo Dada has over 20 years of experience in technology marketing and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has held senior marketing and strategy positions at SolarWinds, Microsoft, Rackspace, DataCore, BazaarVoice, and Keeper Security. He writes on his blog www.theAdaptiveMarketer.com
Together, in this week’s episode, Competitive Intel vs. Competitor Obsession Striking the Right Balance, Brandi, Tiziana and Gerardo explore the difference between competitive intel and competitor obsession, value versus reaction, how to use the intel when you have it and much more.
Get in touch with Tiziana Barrow on:
Get in touch with Gerardo Dada on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live