Oct 12, 2022
This week our host Brandi Starr is joined by Elizabeth Irvine, the VP of Marketing for MarketMuse, where she drives the content, demand generation and sales enablement initiatives for the organization.
Elizabeth spent over eight years at TechTarget, five of which were in London where she built the site marketing department for the new European branch spanning four international markets and languages. She spent a year at Gartner, building an audience for their marketing-focused product as well as a year at an early-stage start-up, Code Ocean.
Elizabeth joined MarketMuse in 2018 as the first full-time marketer and built the marketing structure and automation from the ground up. Additionally, Elizabeth organized the marketing launch for MarketMuse’s first self-serve products, launched an affiliate program and regularly litters the company slack with corny quips and The Office gifs.In this week’s episode, Brandi and Elizabeth discuss the intricacies of Event Sponsorships. Touching on how to be effective, getting attendee attention and how to select which events for sponsorship will best suit your needs and goals, this episode of Revenue Rehab has everything you need to evaluate: Event Sponsorships – Value or Waste.