Aug 9, 2023
This week our host Brandi Starr is joined by Jim Kraus, President
of Buyer Persona Institute (BPI) and a leading authority on buyer
personas and buying insights.
BPI’s buyer persona research and workshop methodologies have become
the gold standard for thousands of marketers in hundreds of
companies worldwide that rely on these studies to reveal everything
a prospective buyer needs to know and experience to have confidence
in their solution. Marketers use these insights to develop
strategies and messaging that drive more leads, improve conversion
rates, and helps sales hit their numbers.
In addition to his work at BPI, Jim is an avid blogger, author of
the Buyer Persona Buzz newsletter, and is currently working on a
second edition of the book Buyer Personas with BPI’s
founder, Adele Revella. Jim also frequently speaks at events and
podcasts to advance the thinking around buyer personas and buying
insights more broadly.
Outside of work, Jim enjoys travel, reading, sports, and spending
time with his family.
On the couch Brandi and Jim will tackle Common Hurdles in the Journey to Uncover Buyer Insights.
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