Jan 8, 2025
This week, our host Brandi Starr is joined by Emanuel Rose, CEO of Strategic E Marketing.
Meet Emanuel Rose, an industry thought leader with over 15 years of experience running a full-service digital marketing agency. Emanuel’s expertise spans lead generation, branding, advertising, and the integration of AI into marketing strategies. He’s also the author of "Authenticity Marketing to Generation Z,” a guide to resonating with this digital-first generation.
In this episode of Revenue Rehab, Brandi and Emanuel tackle the pressing issue of turnover in large companies and delve into effective strategies to manage these transitions. They explore the natural factors behind turnover, the role of leaders as philosophical pillars of organizations, and how to manage their departure effectively. Emanuel also sheds light on marketing to Generation Z, emphasizing the importance of authenticity and short-form video content.
Brandi and Emanuel uncover actionable strategies for adapting to changing consumer behaviors and the increasing influence of Gen Z in the workforce. Tune in for insightful discussion and practical takeaways to bolster your marketing efforts in today’s dynamic landscape.
Bullet Points of Key Topics + Chapter Markers:
Topic #1 Managing Turnover in Large Organizations [08:12] Emmanuel Rose discusses that "transition and turnover are natural parts of organizational life, often due to aging out or philosophical differences. Leaders are the primary philosophical sources in organizations, so their departure must be managed rather than overly worried about." Brandi Starr agrees, emphasizing that "leaders leaving doesn't mean crisis but a chance for growth and realignment."
Topic #2 Marketing Strategies for Generation Z [15:34] Emanuel Rose delves into the nuances of Gen Z marketing, noting, "Generation Z will comprise 27% of the workforce by 2025, and they crave authentic, digital-first marketing with short-form content due to their limited attention spans." He explains the challenges, "This generation's slower progression through life stages and reliance on parental support require marketers to rethink traditional approaches." Rose adds, "In B2B contexts, marketers must consider Gen Z's distinct decision-making styles. The contemporary B2B sale involves 6 hours of engagement and 32 touchpoints."
Topic #3 The Power of Authenticity and Transparency [28:45] Emmanuel Rose underscores the demand for brand authenticity, stating, "Younger generations who grew up with public figures like Kylie Jenner demand authenticity and transparency in branding and messaging." Brandi Starr highlights the cultural shift, pointing out, "Personal and professional lives are more integrated today, and maintaining a professional yet personal digital presence is crucial for leaders. It's about building a personal brand that is both engaging and trustworthy."
What’s One Thing You Can Do Today
Emanuel's 'One Thing' is to become a podcast guest to discuss your company values and offerings. "Position yourself as a 'social CEO' and enhance your brand visibility. By sharing your insights and values on relevant podcasts, you can create authentic connections and showcase your leadership in a personal yet professional manner. This strategy not only builds your personal brand but also humanizes your company, making it more relatable and trustworthy to all generations, especially Gen Z."
Take that first step today by identifying podcasts that align with your industry and audience. Reach out to hosts, pitch your story, and start establishing that authentic presence in the digital world. Your leadership and voice can make a significant impact, driving both personal and organizational growth.
Buzzword Banishment
Emanuel’s Buzzword to Banish is the term "viral.” He wants to banish it because, in his words, “I think it's overused and misapplied, especially in B2B contexts.” Emanuel believes that the term "viral" often sets unrealistic expectations and detracts from more meaningful and sustainable marketing efforts.
Links:
Instagram: https://www.instagram.com/strategice/
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