Oct 19, 2022
This week our host Brandi Starr is joined by Hana Jacover, the Chief Hype Officer & Coach at Hype House Consulting.
After 10+ successful years of building and executing marketing
and marketing operations strategies for B2B Tech companies, Hana
started seeing a critical pattern. Not around campaign performance
or KPIs, the latest marketing jargon, tools, and technology...but
around the people. This most essential pillar seemed to be
experiencing burnout, imposter syndrome, hyper-productivity without
desired results, lack of management training, and more. And the
most impacted? The high performers who are giving their all and
likely stepping into (or recently have) leadership roles. This gap
drove Hana to re-evaluate how she could better serve the B2B
marketing community and democratize coaching to address and close
these critical gaps for the incoming C-level.
Hana shares that her goal is to make coaching accessible for
everyone and use her experience to provide a balance between
role-specific and industry context (never advice), effective
communication, and techniques designed to empower.
In this week’s episode, Brandi and Hana talk perspective, possibilities, and the future of Web3: What it Means for B2B Marketers.