Mar 9, 2022
The beauty of owning your own business means you have the luxury of changing your mind. Sometimes that looks like adjusting your work schedule. Today, for me, it’s about changing the name of my podcast right after I launched it.
Yep, I get to make the rules so here goes one of those times. I’ve decided to change the name of Authentic Online Marketing and today I’m here to tell you why.
I’d like to start by telling you the backstory if you don’t mind.
I do a ton of calls with people. And sometimes those calls lead to brand new opportunities. Like a call I had with my friend Donna Brown. In getting to know Donna I found out that she has authored and co-authored quite a few books. I was so intrigued when she told me of her latest work co-authoring a book called Invisible No More: Stepping into the Spotlight. So Donna graciously introduced me to Hollis Citron, her publisher. As it turned out, Hollis and I had quite a few things in common and the result of our conversation ended with me signing up to be a co-author in the book.
Now, writing a book (or chapter of a book) was something I’d always been attracted to but didn’t think I had anything good enough to share. But the title of the book alone really lends well to getting you thinking. Thinking deep. As I pondered what it was I would write about, my memories went to an experience I had back when I was just 9 or 10 years old.
I’m not going to give away the premise of my part in the book – if you are interested the book will be released starting with Kindle April 8th.
But I can speak to the experience of writing for this book. In recounting that childhood memory, I actually tapped into what truly inspires me. Something that truly lights me up. This observation turned into a realization that had me not only changing the name of this podcast, but making some big adjustments in my business. Even my daily life.
The lesson I took away from this experience made me realize the exact message I want to get out into the world. I thrive when I am given the ability to empower others. It’s what truly lights me up. And I want to live each and every day doing it.
BeTru2You is about encouraging you to figure out what lights you up. We will talk business, marketing and MINDSET. Because honestly, every aspect of my life has improved since including mindset work into my daily routine. I want to empower you to figure out what it is you are destined to do in this world and help you with tips and tools to make it happen.
I think you can now see why I needed to change the title of this podcast. We will still cover authentic online marketing, but I truly didn’t want to be limited to just this topic. BeTru2You encompasses the full picture.
I’m so excited to be sharing this journey with you! So I hope you will be tuning in each week. And don’t be a stranger! Leave me a comment and tell me how I’m doing. Let me know if there is a particular speaker or topic you’d love for me to cover as we carve the way to Being True 2 You.