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My research into the conditions for women working in the Australian sporting sector began in 2017 out of a curiosity to go beyond my experiences and observations and to understand the reality for women working in the sporting sector.

With my background as a corporate executive and sporting director and experience as a gender diversity expert, I thought I would not be surprised by the data. On the contrary, I was staggered—the statistics relating to gender inequality in the Australian sporting sector were much worse than I had anticipated.

I was astounded by the gaps in sheer numbers and lack of parity, especially in pay. And so, I decided to go beyond the existing data, and conduct my own research which shed light on the endemic issues, barriers and systematic discrimination faced by women in the sporting sector.

For example, 70% of women in sport who responded to our surveys, believed their gender had caused them to miss out on a salary increase, promotion, or chance to get ahead.

Yet, while women working in the sporting sector tell me they feel disadvantaged by their gender when it comes to advancing their careers in the sporting sector, they persist! Why?

  1. Because they are committed to doing challenging and inspiring work
  2. Because they want to make a difference in the world, and they understand that sport can achieve this
  3. Because they are committed to helping their sporting organisation excel and grow

Leaders in the sporting sector generally have good intent and a desire to make a change for the better with regard to women, inclusion and diversity. However, the maturity of the sporting sector is low relative to other sectors, when it comes to initiating and driving enduring strategies and positive change for women in leadership.

That is why my research and this podcast exists. So that sporting leaders have a blueprint for action that is grounded in evidence and will the means to address the significant underrepresentation of women in leadership — on and off the field — in the Australian sporting sector.

I hope you both enjoy listening to the episodes and use them as a tool in your gender equality toolkit for your workplace - whether it's in sport or not!

You can read my first two research reports by clicking the links below:

Moving Gender Diversity from Conversation to Action

Tapping into Progressive Attitudes

Feb 1, 2022

We know that storytelling is a powerful way to humanize the statistics, put a face to the challenges and opportunities that women in sport face. The need to tell the stories of women in sport and to create a clarion call to action to close the gender gaps in sport has never been stronger.

Our first two Advancing Women in Sport research reports gathered statistics as well as publish our own qualitative and quantitative research on people of all genders in sport. While ours and others statistics provide incredible insights, they often fail to give us any real understanding of people’s lived experience. Which is why, for our third Advancing Women in Sport research report, we have gone further to uncover the stories beneath the stats….

We have decided to leverage one of the most powerful storytelling formats, podcasting, for our third ‘report’. In this limited episode series, you will be able to hear the stories of woman at different career and life stages, from different sporting disciplines and sectors within the very large sports industry about their lived experience in the sporting sector.

Season 1 interviews are with women athletes, coaches, administrators, broadcasters, directors and more. The women we interview identify in many ways and represent the many intersectional communities that sport serves. You can tune in via all the usual podcast services or at our website.

Subscribe now to not miss an episode!