Jun 10, 2022
The holy grail right now for online video ads is to be both funny and persuasive. To be relevant and engaging. Funny videos that sell are rare. Mostly because most people don’t know how to create them. In this episode Joseph walks us through his 8-step process for creating funny videos that sell without hiring an...
Jun 9, 2022
Everything is easier when your product is awesome. Messaging is easier. Email marketing is easier. Getting repeat purchasing is easier. But, here’s the thing, the key to having a great product is NOT having a product focus. The key is to be a problem-first business rather than a product-first business. It’s more...
Jun 9, 2022
Misconceptions about GDN are rampant in the eComm world. It’s too hard. It’s too expensive. The targeting isn’t as good as Facebook. It doesn’t work. Justin Brooke knows better.
Justin is an ad veteran who knows just about every ad platform out there. He’s partnered with and trained media buyers for Russell...
Jun 9, 2022
Tracking is harder than ever. Competition is fierce. But YouTube still offers the largest reach of any social media platform. It’s the most visited site on the planet behind Google. It also provides incredible opportunities to zero in on your ideal audience.
In this episode (taken from a recent talk given at Social...
Apr 18, 2022
Nick Shackelford was a pro soccer player for the LA Galaxy turned online marketing superstar. You’ve probably seen him featured in FOUNDR magazine or speaking on stage of the wildly successful event he co-founded - Geek Out.
I first met him when we both spoke at Ezra Firestone’s event in Denver several years ago...