Mar 12, 2026

Broker fees are a standard part of selling a business, but in law firm transactions, they can quickly become a point of confusion, or even derail a deal entirely. In this episode, Victoria Collier breaks down how broker fees typically work, who usually pays them, and why the structure of a deal can sometimes make the...

Mar 5, 2026

In this episode, our host Victoria Collier breaks down a critical and often overlooked factor in successfully selling a law firm: the seller’s behavior.

A profitable, well run firm is important, but it is not enough.

The sellers who close strong deals are the ones who understand that a transaction is not just about...

Feb 26, 2026

Many law firm owners believe the only way to grow their firm’s value is to work longer hours and push for higher revenue. In this episode, Victoria Collier explains why that mindset can actually reduce value, especially in the eyes of a buyer.

Buyers are trained to assess risk. When a firm depends entirely on the...

Feb 19, 2026

When a buyer evaluates a law firm, the decision often begins long before spreadsheets are analyzed. In the first 30 minutes (whether reviewing financials, scanning a pitch deck, or joining a Zoom call), buyers form an emotional impression of stability or chaos. That initial perception can quietly determine whether a...

Feb 12, 2026

Many law firm owners say they want to sell within a year—but most are busy working on the wrong things. In this episode, Victoria Collier breaks down the powerful “big rocks, sand, and water” analogy and how it applies directly to preparing your law firm for a successful sale.

Our host, Victoria Collier,  explains...