May 28, 2026
Most law firm owners track average case value — but that's only part of the picture. In this episode, Victoria breaks down why average lifetime value is the metric that truly moves the needle when it comes time to sell your firm.
Using estate planning as a real-world example, Victoria walks through how a single client...
May 21, 2026
You might know your revenue. You might know your client count. But do you know your average case value — and more importantly, do you know if it's hurting your chances of selling?
In this episode of Smart Lawyers Positioned to Transition, Victoria L. Collier breaks down one of the most overlooked metrics in law firm...
May 14, 2026
In this episode, Victoria Collier explores one of the most
heartbreaking moments in the transition process: the deal that
falls apart at the finish line. Even after months of due diligence,
negotiated terms, and significant legal fees, some sellers pull
back at the very last second.
Victoria explains the emotional and...
May 7, 2026
When you’ve spent decades building a law firm, it’s natural to feel that its value is immeasurable. However, in the world of mergers and acquisitions, emotional math often leads to the Price Illusion: a gap between what a seller expects and what the market will actually pay.
In this episode of Smart Lawyers Position...