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I’m here to totally disrupt the legal industry and how lawyers exit their law firms. I want to crush the old notion that you can’t sell your law firm or that it is not worth anything. You absolutely can and … There is a Better, Much more profitable way.

Aug 31, 2023

In this engaging episode, Victoria Collier is joined by Jennifer Goddard, co-founder of Integrity Marketing Solutions. They dive deep into the world of legal marketing, focusing on strategies for estate planning and elder law attorneys. Jennifer shares her journey from the newspaper industry to founding Integrity Marketing Solutions, highlighting the significance of personal stories in connecting with clients. 

They discuss the challenges lawyers face in scaling their firms and achieving financial success, emphasizing the need for data-driven approaches and measurable results. Jennifer provides valuable insights for attorneys seeking the right marketing company, stressing the importance of expertise in the practice area.

Tune in to gain actionable insights that can transform your law practice's marketing strategy!


Key Takeaways:

  • Personal stories are essential for building trust and connecting with clients in estate planning and elder law.
  • Effective marketing strategies can help lawyers achieve financial success and growth.
  • Choosing the right marketing company requires expertise in the specific practice area.
  • Investing in professional development contributes to better marketing outcomes.
  • Jennifer introduces her podcast, "Marketing Lawcast," focusing on marketing tips and success stories.


Connect with Jennifer Goddard: 


You can listen to Jennifer on her podcast, The Marketing Lawcast

If you want help with marketing or sales training for yourself or your staff, you can book a free discovery call to see if Jennifer can assist @


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Connect with Victoria Collier

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