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I’m here to totally disrupt the legal industry and how lawyers exit their law firms. I want to crush the old notion that you can’t sell your law firm or that it is not worth anything. You absolutely can and … There is a Better, Much more profitable way.

Feb 15, 2024

In this podcast, Victoria Collier and her podcast producer, Jen Edds, discuss how lawyers can build law firm assets through podcasting. Victoria talks about her experience utilizing a podcast in her elder care law firm and emphasizes the importance of podcasting as a marketing and branding decision. She explains why having a quality podcast also allows you to educate people and screen potential clients.

Jen provides insights on building an asset within a firm through podcasting and offers tips for lawyers who want to be guests on other podcasts.

The discussion touches on repurposing podcast content for various media platforms and the potential for automation to enhance the law firm's predictability and sellable assets. Jen advises patience and persistence for those considering starting a podcast, emphasizing the long-term benefits.


About Victoria Collier 

Victoria Collier, JD, CELA, CEPA, CVBA, is a highly accomplished professional who founded The Elder & Disability Law Firm of Victoria L. Collier, PC, in 2003, achieving consistent average gross revenue of $1.5M for five consecutive years before successfully selling the firm in 2020. Since 2008, Victoria has been a trusted consultant, providing valuable guidance to law firm owners on developing specific practice areas within their existing firms and enhancing overall firm value. 

As a Certified Exit Planning Advisor and Certified Value Builder Advisor, Victoria specializes in advising law firm owners on strategic positioning and transitioning their firms, facilitating a smooth transition into life after law.


About Jen Edds

Jen Edds is the Head Broad in Charge at The Brassy Broadcasting Company. She’s on a mission to help purpose-driven industry experts and business owners make an impact by producing podcasts that put them in the ears, heads, and hearts of their audiences.


Connect with Jen


Key Takeaways:

Podcasting as a Law Firm Asset: The episode discusses how lawyers can leverage podcasting to build valuable assets for their law firms.

Podcasting for Branding and Education: Podcasting is a powerful tool for branding, allowing lawyers to position themselves as experts in their fields and provide the education their listeners seek.

Patience and Persistence: Starting and growing a podcast is highlighted as a long-term practice that requires patience and persistence.

Listen to the full episode for information on how a podcast can be an asset to your firm, grow your brand, and help you attract quality clients.


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