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I’m here to totally disrupt the legal industry and how lawyers exit their law firms. I want to crush the old notion that you can’t sell your law firm or that it is not worth anything. You absolutely can and … There is a Better, Much more profitable way.

Oct 5, 2023

In this episode of "Smart Lawyers Position to Transition," host Victoria Collier sits down with Kerri Coby White, the co-founder of a law firm and the co-founder of Kerri James LLC. Kerri, who is also the author of "The Law Firm Growth Machine," shares her insights on how law firms can unlock growth potential by focusing on client-centered approaches, branding, marketing, and harnessing the power of data. Discover how to navigate the changing legal landscape and position your law firm for success.

Episode Highlights:

Client-Centered Approach: Kerri emphasizes the importance of building strong client relationships and nurturing them to become advocates for your law firm. Learn why exceptional client service is the cornerstone of growth.

The Power of Branding: Explore the significance of branding in making your law firm more recognizable and appealing to potential clients. Kerri discusses why choosing a distinctive brand name can be a game-changer.

Strategic Marketing: Discover why a strategic marketing investment is crucial for law firms. Kerri provides insights into effective marketing strategies and the importance of tracking results.

Data-Driven Decision-Making: Kerri delves into the world of data and its role in shaping the future of law firms. Learn how to gather, centralize, visualize, analyze, and act upon your data to make informed decisions.

Bonus Resources: Kerri has offered as bonuses to those listening to this podcast the following:

    * BONUS #1: From Goals to Reality - Track Your Growth with Ease
    * BONUS #2: 5-Star Review Scripts 
    * BONUS #3: The Ultimate Chatbot Blueprint
    * BONUS #4: The Law Firm Survival Guide: 5 Actions Resilient Firms Take During a                  Recession
    * BONUS #5: AudioBook Of The Law Firm Growth Machine


Connect with Our Guest:

Get your copy of Kerri's book, "The Law Firm Growth Machine," and access bonus resources by visiting  and using the offer code "smart."

Connect with Kerri Coby White on LinkedIn:

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