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The Conscious Capitalists

Sep 21, 2022

This week the ‘father’ of the Net Promotor Score (NPS), one of the most widely admired and used measures of customer impact, Fried Reichheld,  speaks to us about the next wave of customer focus- Customer Capitalism and NPV 3.0. Great companies help people lead great lives- they are a force for good. At their core they have a strong sense of purpose— to enrich the lives of every customer they touch. Not just a slogan, but as described by Fred, a systematic approach to building your company and systems with the customer front and centre. He talks us through why an enlightened understanding of the Golden Rule provides the bedrock principle underpinning Customer Capitalism and why this serves as the foundation for generating good and sustainable profits! 


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Timothy & Raj