Oct 3, 2024
ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.
In this episode:
The importance of personal branding in a chaotic publishing terrain
The evolution of Aliza’s “DKNY PR Girl” brand on old-school Twitter
Being the first fashion influencer
Creating a micro brand and brand guardrails
Finding permission to play
Addressing Founder and last name syndrome
Navigating the complex algorithms of social media
Advice on platform building for aspiring authors
Creative branding social media strategies to hook your audience
Does controversy sell?
The way Aliza worked branding and a signature look into her social media posting
How Aliza became an accidental activist when it comes to addressing the scourge of anti-semitism
Measuring each step you take against your own personal values.
Connect with Aliza
Website: https://alizalicht.com
Instagram: https://instagram.com/alizalichtxo
TikTok: https://tiktok.com/@alizalichtxo
X: https://twitter.com/alizalicht
Threads: https://www.threads.net/@alizalichtxo
Mentioned On the Podcast
Liz Elting’s episode #68 on Freelance Writing Direct
Dream Big and Win with Liz Elting
https://estelleserasmus.com/68-dream-big-and-win-with-liz-elting/
Aliza’s Linkedin Post that she references
Being a Jewish Activist Wasn’t On Brand for Me
https://www.linkedin.com/pulse/being-jewish-activist-wasnt-brand-me-aliza-licht-jjpse/
Estelle’s article on Shondaland
I’m Learning to Listen in New Ways
https://www.shondaland.com/live/family/a46102451/im-learning-to-listen-in-new-ways/
Connect with Estelle:
FREE PITCHING GUIDE: Find out more about this episode at
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Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0
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