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Dive Deep, Climb High

Focusing on leadership in higher education, Mel Loizou asks her guests to share what leadership means to them. The Dive Deep Climb High podcast is fun, honest, and relatable. It enables you to dive deep into your role and the leader you are.

To climb high, unleashing the power and potential of you and those around you. With inspiring stories, practical tips, and a little bit of fishiness this show will help you realise that sometimes the apparently impossible is absolutely possible. 

Dive Deep. Climb High. Can Do Leadership in a World of Can’t.


Dec 14, 2022

In this episode, we dive deep into the importance of marketing to your business. Together with, Deenie & Sarah, we explore why they believe marketing is the mouthpiece of your business and the difference between marketing implementation and marketing strategy. We also discuss the research they have undertaken into what students really want from their accommodation and how this challenges what is currently being built.



“We talk about marketing as your mouthpiece, and if marketing doesn't know what the business is doing, or what the business is trying to achieve, and is not having those strategic conversations around the table, then it can't deliver for you.”



Deenie & Sarah are co-founders of The Property Marketing Strategists – a boutique consultancy specialising in the rented property sector including BTR, PBSA and university accommodation. With a focus on data and research to influence strategy, they undertake marketing consultancy assignments alongside their industry webinars, podcasts, and youth forum.

Deenie has over 18 years of experience in senior marketing roles. Focusing on results, she is passionate about understanding a business’ goals and developing an effective strategy to meet and exceed targets. She was of the team which led to the growth of Campus Living Village’s (CLV) UK arm from 1,000 to 16,000 beds and one of the top five student accommodation brands in the country.

Sarah has worked with the biggest student accommodation brands globally including iQ, GSA, The Student Housing Company, and Student Roost. Her experience spans nineteen years and includes proptech, estate agency, new build residential marketing, PRS and PBSA. Sarah also created Rightmove Students from the idea stage through to a fully functioning property portal. Working agency-side gave her invaluable experience which she has been able to apply to client work.


Take a listen to Deenie & Sarah’s podcast: The Property Marketing Lounge








Mel is a Consultant, Coach, Facilitator, Speaker, Podcast Host & Mum. Specialising in leadership and change management in the Higher Education sector, Mel uses her Fish Climb Trees philosophy to help individuals, teams and organisations, shift from that place of believing they can’t, to one where they know they absolutely can.

If you would like Mel to help you with your leadership and change management challenges, then please book a free 30 min call via


Check out Mel’s Book, When Fish Climb Trees*:  When Fish Climb Trees

Check out Mel’s TEDx Talk, Ditch Your Fishnets, Boost Your Resilience:




HOSTED BY: Mel Loizou


The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.

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