Sep 25, 2025
This episode of A Wealthy Life, hosted by Vicki Wusche, dives into the intersections of finance, gender, and empowerment. Vicki is joined by Josephina Smith, Director of Reward at British Airways, for an honest and expansive conversation about how women engage (or often don't) with money, investment, and negotiating pay. The discussion touches on the importance of financial confidence, corporate responsibility in shaping employee well-being, and the social structures that contribute to persistent gender wealth gaps.
Josephina Smith is the Director of Reward at British Airways, where she oversees the design and delivery of pay, benefits, and value systems for thousands of employees. With a focus on equity, well-being, and inclusive support, she is a passionate advocate for closing gender pay and pension gaps and reshaping how corporate environments empower financial literacy and autonomy.
How financial confidence can be a game-changer for women at all stages of life.
Why corporate rewards should go beyond pay to address employee well-being.
What systemic issues contribute to the gender pay and pensions gap.
How mindset, mentorship, and community support can elevate financial empowerment.
Practical ideas for corporate
policy changes to support women’s financial futures.
[00:00] - Introduction
[04:17] - Josephina’s Role at British Airways and What “Reward” Means
[11:11] - How Employers Can Influence Financial and Emotional Well-being
[13:44] - Bridging the Gender Pay and Pensions Gap
[16:23] - Barriers to Women's Financial Engagement
[18:05] - Why Women Struggle to Negotiate and How That Must Change
[23:31] - Are Businesses Empowering Women to be better Money Managers
[28:09] - Reverse Mentoring and Learning from Younger Generations
[36:30] - What advice would Josephina give to women
[45:40] - Final Insights:
Financial Confidence & Practical Empowerment
Follow the Guest
LinkedIn: https://www.linkedin.com/in/josephina-smith-b2b83414/
Company’s LinkedIn: https://www.linkedin.com/company/british-airways/
Company’s Website: https://www.britishairways.com/
Company’s Facebook: https://www.facebook.com/britishairways
Company’s Instagram: https://www.instagram.com/british_airways/?hl=en
Company’s TikTok: https://www.tiktok.com/@british_airways?lang=en
Follow the Host Vicki:
LinkedIn: https://www.linkedin.com/in/vickiwusche/
Facebook: https://www.facebook.com/VickiWusche
Instagram: https://www.instagram.com/vicki_wusche/
Book a Call: https://bit.ly/BookVicki
Scorecard: https://vickiwusche.com/Scorecard
Listening Links: