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Rick Khan podcast


Aug 29, 2022

For the full on-screen tutorial check the video here:  https://www.youtube.com/watch?v=r_Fv8L1hOgI

The secret to using Facebook Lookalike Audience post-IOS 14, the right way.

Because since post-IOS, people have had the option to opt-out of being tracked by apple devices…

That has had a significant impact on Facebook advertisers.

And some of These fb advertisers have now moved away from using fb lookalike audiences.

But it doesn’t have to be this way!

Because now there is a NEW way to use the Facebook lookalike audience in 2002…

Where I’m going to reveal…

How you should leverage the Facebook lookalike in the NEW way in 2022 A full tutorial of how to create these Facebook audiences…

And How to use these Facebook audiences in your Facebook Ads. Now, there are two different Meta sources when using Facebook lookalike audiences...

And one of them being your sources. here you can create a lookalike audience of your purchase or email list, where i will show you how to do that here: https://www.youtube.com/watch?v=hbdsRzkcXOE&t=208s

Once you have your lookalike audience all ready to go, then it's time to put your audience in your ad set and setup your ad where you can learn to set up your conversion ad here: https://www.youtube.com/watch?v=PSkbyQz94Zg&t=626s

or if you're targeting an engagement campaign here you can learn how to do it in a new way in 2022: https://www.youtube.com/watch?v=VwWtDtGL1y0&t=27s

But, sometimes the Facebook lookalike audience isn't for everyone, instead knowing how to target in different ways such as broad audiences... https://www.youtube.com/watch?v=AtUp2fwE9xY&t=91s Or

finding your competitor's interests where you can learn three tricks how to do that here: https://www.youtube.com/watch?v=iJbeKpmkhhE

Or even this Facebook targeting trick here: https://www.youtube.com/watch?v=Ow7r_TDVDzg&t=150s