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Rick Khan podcast


Aug 20, 2022

These NEW Top Facebook targeting tricks will change how you advertise on Facebook in 2022.

Because Facebook has removed many detailed targeting options that have changed the way Facebook targeting now works!

And if you’re doing Facebook advertising in the same old ways, you will be paying a lot more for your leads and sales.

But what can you do about it?

Because many Facebook advertisers are seeing the Facebook interests that worked in the past, are no longer there…

And even Facebook's lookalike audience is not working as well as it used to.

That’s why in this video I’m going to give you the best three ticks to leverage your Facebook ad targeting in a way that works with Facebook's machine learning in 2022.

Part of Facebook machine learning is all about Broader interest targeting where I go into a deep dive about this here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=89s

And getting the most from your targeting is to leverage the audience of your competitors where you can find them here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=13s

But what most Facebook advertisers are not aware of, are the audiences that are most likely to purchase, these are the most valued prospects where you can target them by doing this: https://www.youtube.com/watch?v=WvvtcO0L7rw

Another point about targeting is to ensure you have the right hooks and angles in your Facebook Ad Copy...

Where a trick to writing the best Facebook ads is when you learn how to innovate the ideas of your competitor's ads where I show you how in this video here: https://www.youtube.com/watch?v=EKBu04qZ8VI&t=49s

But at the same time, there are many other reasons why your ads might not be converting where I show you them here: https://www.youtube.com/watch?v=swyR7Pf0S4g