Nov 21, 2023
In this episode, agency coach Brad Farris goes into the big picture of what a speaker is going through. Interestingly, he sees nervousness as not entirely a bad thing. He also goes into making mirror neurons work for you, how audience agreement doesn't necessarily mean everyone thinks like you do about something,...
Nov 17, 2023
Today we talk about pitching to procurement. It's a department feared by many, and with a reputation for commoditizing all who appear before it, but Ebru reminds us that the procurement department is staffed by regular folks just like the rest of us, and the department is nothing to be feared. This episode is...
Nov 7, 2023
Matt and Alper go into one of Matt's favorite phrases, "Kill your darlings," including how to implement it, why it won't make your audience think you're stupid and simple, what it means for slide design, and more. A hot tip: It's an alternative, easier, "back door" way to achieve a potentially difficult...
Oct 17, 2023
Jonathan Stark guests on the podcast again, this time to tell us how to have a conversation that will uncover the real reason the client has called you in.
Jonathan outlines the three specific questions to ask, plus why it's so important to just sit there for a bit and let the client do the "brain dump." Also, the value...
Oct 12, 2023
In this episode, guest Jonathan Stark, the king of not billing hourly, goes into how he came to the realization that hourly billing is a huge mistake, how hourly rates are actually "corrosive" to your relationship with your client, and how moving past them ushers in a huge mindset change.
Also, dear listeners, feel no...