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The White Rabbit

Sep 27, 2023

This week business owner and industry organization board member Ebru Demirel goes into how to present an idea to a company or organization.

In particular, she talks about the need for transparency, the willingness to discuss the downside risks of an idea, the importance of training and preparation, and the value, for...

Sep 21, 2023

Almost every slide designer has heard the phrase, "But we can get this done in [insert country here] for a fraction of the price.

Slide designers aren't alone in feeling this pressure. So in the interests of hearing how another industry deals with this, today we talk to business coach Geraldine Carter to find out what...

Sep 14, 2023

On the docket for today, measuring the efficacy of a presentation. Can it be done? Our answer: Yes.

Actually, it's not so simple. Matt not-so-secretly suspects that the presentation itself has no value, and Alper suspects that it does. 

Sep 7, 2023

Matt and Alper revisit the low-hanging fruit, the clients' perennial favorite question: "I have a surprise presentation coming up in a few minutes, what are the quick things I should do first to get the biggest part of the improvement?"

Hint: They are: 1. Answer the Three Questions, 2. Follow a simple story structure...

Sep 1, 2023

Amidst all the solopreneur emphasis on the need to niche one's business, Matt mentions that his favorite clients, by far, are the ones who, months later, have evolved to something that has absolutely nothing to do with his niche. He highly recommends that the other solopreneurs out there follow the niching literature...